Archive for the ‘Selling’ tag
Buying and Selling Culture Through Music
Music is arguably the single greatest influence on human culture. When people buy music, they are buying much more than just a recording of instruments, they are buying into culture. Music influences the way people dress, how they talk, how they behave, whom they associate with, the activities they engage in, and even how they speak! Taking this into consideration, it’s important for up and coming bands to realize that they must create and market an all-inclusive package rather than just write and record songs.
The successful bands are the bands setting the musical trends, fashion trends, and lifestyle trends. Think about these questions for a minute: Why do clothing companies endorse bands? Why do soft drink and energy drink companies endorse bands? Why do companies that have absolutely nothing to do with music spend millions of dollars endorsing musicians? One of the best examples of this is ProActive’s huge celebrity endorsement list including Jessica Simpson and Vanessa Williams. ProActive is a line of skin care products. Did you catch that? Skin Care Products! They pay Jessica and Vanessa an undisclosed (assumably quite large,) sum of money to appear in their advertisements and endorse their products. They testify on their behalf that ProActive products really do work and that they use them as well. Is it any surprise that ProActive is the number #1 selling Acne treatment in America?
